SINGAPORE: Steve Bowen was promoted to MD and market leader of Burson-Marsteller's Singapore office. He will report to Bob Pickard, Asia-Pacific president and CEO.
Since July 2010, Bowen has served as regional MD for marketing and training at the agency. His experience includes more than 15 years in Asia-Pacific, having worked with multinational companies in the automotive, financial services, education, and defense industries. Bowen previously worked at Edelman, and headed up international PR for Kia Motors Corporation.
He's replacing Allison Lim, who is exiting Burson-Marsteller after seven years. His appointment is effective April 4.