DALLAS: GolinHarris hired Amanda Borichevsky as VP. Most recently, Borichevsky was senior manager of JCPenney's brand publicity team.
In her new role at GolinHarris, she will be based in Dallas and report to MD of Texas Ginger Porter and SVP Holly Gillentine. She will primarily focus her efforts on the agency's national PetSmart account, but also lend her counsel to other key consumer marketing clients and teams.
At JCPenney, Borichevsky led consumer-facing outreach efforts for the company's home goods and apparel divisions, as well as CSR efforts.