Name Stacey Bender, founder, Bender Hammerling Group (Upper Montclair, NJ)
Placement FastCompany.com, February 14, 2011
Pitch timeline Two weeksWho is your client and what are its media goals?
Jdeal is a new Groupon-like daily deal website for both Jewish and general consumers. It launched in New York last November, but there are plans to quickly expand it to major markets across the country.
Jdeal turned to Bender Hammerling Group to generate coverage in high-end business media and open a door for partnership opportunities with brands and retailers looking to reach this key demographic.Why was FastCompany.com such a good target for your client? How did you pitch the editors there?
Fast Company is a leader in covering innovation and tech, which work well with our goal of positioning jdeal as a company driving the niche social media/couponing trend.
Bender Hammerling reached out to Fast Company.com blogger Julie Sue Auslander, who has extensively covered women in technology, and pitched her on profiling jdeal founder Jodi Samuels. Auslander, who frequently has guest contributors, suggested Samuels pen a blog on opportunities niche daily deal sites provide specialized retailers.Did you work with Samuels to help put together the blog? What other information did you provide to help clinch this placement?
Samuels is the expert and wrote the piece, but we made sure it met FastCompany.com's format and needs, while also providing the messaging on what jdeal is and what it can provide for high-end consumers. We also sent over background information on jdeal, including recent press releases and Samuels' bio.What was the hit's impact?
The FastCompany.com placement fueled an immediate spike in traffic to jdeal.com and led to offers from other sites for Samuels to do additional blogs. Jdeal received a feature in WebPro News, as well as interviews with The New York Times, The Wall Street Journal, and New York Daily News.
In addition, the piece triggered interest from other re- porters covering tech and social media. Along with placements in Media Week, Silicon Valley Insider, and Forbes, major placements such as Fast Company produced a 30% increase in traffic and merchants requesting to partner on a "deal."