A weakened economy and compromised opportunities for growth have caused a notable shift in the focus of corporate comms efforts, found the FD/Forbes Insights Strategic Initiatives Study. This Q4 2010 study of 180 CEOs, senior strategists, and senior comms officers reveals specific strategic initiatives that are seen as more critical than two years ago. It also highlights senior leaders' opinions on comms' contributions to strategic initiatives.
SOURCE: The FD/Forbes Insights Strategic Initiatives Study, conducted by FD, the strategic communications division of FTI Consulting, in coordination with Forbes, the Council of PR Firms, and the Association for Strategic Planning.
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