I look at my Blackberry first. Each morning I meditate with the goal of centering myself, focusing on the day before me and on opening my mind. When not traveling, I try and go to my neighborhood boot camp for a workout before heading into our office.
The New York Times, The Wall Street Journal, Fast Company, The New Yorker, Vanity Fair, WWD, Wired, Psychology Today, GOOD, Refinery29, Co.Design, Racked, Cool Hunting, MoreIntelligentLife.com, Juxtapoz, and Curbed.
Proudest career achievement
Taking the ultimate leap with my business partner, Aaron Kwittken, to start our firm at the end of 2005, early 2006.
First PR job
I worked at Ruder Finn in the strategic comms group.
Most regrettable career moment
None, I've lived a charmed professional life – so far! I don't believe in regrets. I take full responsibility for all my actions and decisions, personally and professionally. I own my mistakes and try to learn from them, but I don't regret them.
Best career advice you've ever given
PR isn't a job; it's a lifestyle. You must love the media and consume it 24/7. At the same time, you'll never be successful if you don't leave your desk.
Favorite city to travel to for business
Berlin, hands down. The city is a hotbed of creativity and energy, but it's still very accessible.
During my most formative years it was Curtis Hougland, founder and CEO of Attention. He recruited me to join Middleberg & Associates. He taught me to be fearless no matter who else was in the room and to have a strong viewpoint and vision even if others disagreed.
Most distinct aspect of your personal office
I'm obsessed with notebooks and pads. I collect them from all over the world. I keep the collection in my workspace.
Ideal job, if not in PR
Superstar DJ, of course. It's actually a lot like PR. Both let you travel the world and meet fascinating people. Both let you get lots of cool things before anyone else. Both “spin.” (I couldn't resist.) And in both cases, the best way to get people to dance is to cleverly blur the lines between giving them what they want and taking them somewhere new.
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