KANSAS CITY, MO: Woodruff Sweitzer was appointed AOR for Boehringer Ingelheim Vetmedica's (BIVI) swine products division.
Woodruff Sweitzer will be responsible for developing an integrated communications approach for BIVI related to the division's vaccine portfolio, industry and media relations programs, and management initiatives. In 2009, the firm was named AOR for brand strategy, advertising, interactive and sales support for BIVI's swine vaccines.
BIVI, a US subsidiary of Germany-based Boehringer Ingelheim Corporation, provides biological research, development, and manufacturing for the global animal health business. The subsidiary operates in four US states.