Smart Balance adds VP of IR, business development

PARAMUS, NJ: Smart Balance appointed Carole Buyers to VP of investor relations and business development.

PARAMUS, NJ: Smart Balance appointed Carole Buyers to VP of investor relations and business development.

In her new role, Buyers will be responsible for the food brand's IR program, as well as managing relationships and communications with key institutional shareholders and sell-side analysts. She will also provide financial support for Smart Balance's strategic growth initiatives. Previously, Buyers served as VP of corporate finance and IR at Gaiam.

Buyers is replacing John Mintz at Smart Balance. He was named to the newly created role of VP of finance and strategy. Buyers and Mintz will report to Alan Gever, the company's EVP and CFO.

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