Digital boosts Next Fifteen US revenue by 22%

LONDON: Next Fifteen Communications increased US revenue 22% year on year in the six months to the end of January 2011.

LONDON: Next Fifteen Communications increased US revenue 22% year on year in the six months to the end of January 2011, from $28.5 million to $34.8 million.

Adjusted US operating profits for Next Fifteen, which acquired San Francisco-based The Blueshirt Group last November, also rose year on year - from $5.29 million to $6.79 million. It reported strong growth at New York-based M Booth, which it acquired 18 months ago, particularly via its partnership with Next Fifteen's newly created digital agency Beyond.

Next Fifteen's outgoing chairman Will Whitehorn attributed the group's growth to the market's transition to digital communications, something he boasts Next Fifteen had been investing in ahead of time. Other agencies in the group include Text 100, Bite Communications, and The Outcast Agency.

"During the period we expanded and added relationships with clients that include Zynga, Facebook, American Express, and Google," Whitehorn said in a statement accompanying in the results.  

While the US market represents Next Fifteen's most significant gains, the company also increased year-on-year revenue in the UK and Asia Pacific by 15% and 35% respectively. The only market to post a decrease in revenue was Europe and Africa, which dropped 1.4%, from $7.77 million to $7.66 million.

The group's global revenues increased 19%, from $55.5 million in the six months to 31 January 2010 to $66.2 million in the same period in 2011.

*All figures were converted to US dollars from British pounds using the XE currency converter.

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