5W wins Krups account

NEW YORK: 5W Public Relations announced the addition of kitchen appliance brand Krups to its consumer client roster.

NEW YORK: 5W Public Relations announced the addition of kitchen appliance brand Krups to its consumer client roster. The agency will execute a comprehensive PR program to promote the company's products and legacy in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, and special events.

Krups markets a range of kitchen appliances and is perhaps most well known for its coffee machines.

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