DENVER, CO: Weber Shandwick was appointed to provide integrated communications support for the University of Colorado Anschutz Medical Campus, as well as the launch of its new Health and Wellness Center.
Weber will be responsible for generating awareness of the new center, which is expected to open in late spring 2012. Work will include general market and multicultural public relations, brand development and advertising, and digital and social media support.
In other Weber news, the agency was recently appointed by Louisville, CO-based Global Healthcare Exchange (GHX), one of the largest trading exchanges, which provides software and services for healthcare providers and suppliers. Weber will manage GHX's public relations strategy.