Cao returns to Ogilvy to lead new China practice

NEW YORK: Ogilvy & Mather launched a China practice to be led by Lyndon Cao, former GM of the China Daily.

NEW YORK: Ogilvy & Mather launched a China practice to be led by Lyndon Cao, former GM of the China Daily.

"We are seeing an uptick of outbound initiatives by Chinese companies and the Chinese government, even states and local governments, in the past two years," said Cao.

The new practice will provide communications, including investor relations, for China-based companies and public sector institutions as they move into international markets, as well as companies eyeing expansion within China.

Prior to working at the China Daily, the country's national English-language newspaper, Cao worked in Ogilvy PR's public affairs and branding states practice in Beijing. He also served as a diplomat at the Chinese Foreign Ministry, and later the Permanent Mission of China to the United Nations.

"Our offices in New York, China, and elsewhere, are receiving more and more requests from movers and shakers in the US-China business landscape," continued Cao. "They are asking for insights, and looking for help. On a micro level, we have a lot of demands on the ground, and now is the time to do this."

Cao will report to Miles Young, global CEO of Ogilvy & Mather. He will work alongside Scott Kronick, president of Ogilvy Public Relations Worldwide/North Asia, and Jaime Moeller, MD of the global public affairs practice at Ogilvy PR, based in Washington.

Ogilvy & Mather's Beijing office works with clients such as Lenovo, Air China, and Chengdu Municipal Government.

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