Porter Novelli's Rosenberg joins Euro RSCG

NEW YORK: Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, is moving into the newly created role of CEO of PR operations in North America - she will be replaced by Porter Novelli's Lisa Rosenberg.

NEW YORK: Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, is moving into the newly created role of CEO of PR operations in North America - she will be replaced by Porter Novelli's Lisa Rosenberg.

Salzman will also lead CSR initiatives and build the Euro RSCG Life PR brand in the UK. Twenty-year Porter Novelli veteran Rosenberg was senior partner, managing director for New York, and director of brand marketing. She left the Omnicom-owned agency on Friday.

At Porter Novelli she worked with clients including Procter & Gamble, M&M/Mars, and Reckitt Benckiser and also headed up the firm's entertainment division. Prior to joining Porter Novelli, Rosenberg worked at Hill & Knowlton in New York and Ogilvy & Mather in London.

She begins her new post at Euro RSCG on April 25.

“I am looking forward to building and shaping the trajectory of an agency that is more in its infancy and has such an entrepreneurial spirit,” said Rosenberg. “I want to match up the arsenal of capabilities and the right talent with all the new business coming into the agency.”

Prior to joining Euro in mid-2009, Salzman worked at Porter Novelli and collaborated with Rosenberg on accounts such as PepsiCo.

“She's a legendary consumer marketer, a focused manager and a hard-driving new business leader—something I know from working closely with her at Porter Novelli. I know she'll continue her winning ways with us and our clients.” said Salzman.

As part of the restructuring, Katie McSorley, former EVP and head of the Havas-owned group's Pittsburgh office, has been promoted to president, Euro RSCG Worldwide PR Middle Atlantic, still based in Pittsburgh.

“Lisa's arrival means I can now do what I do best, which is provoke the organization to grow exponentially and explore innovations: new products, new services, and new geographies," added Salzman. "I'll take a broader role in global pitches. I'm hands-on, so I'll be the AE, SAE, new business person, and CEO as we open the Life presence in London."

"Most importantly, we're entrepreneurs and we need to get out and make acquisitions and expand our footprint and my goal is to find like-minded organizations that make us better and smarter than we are now,” said Salzman, who was named PR Professional of the Year in the 2011 PRWeek Awards.

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