T-fal ActiFry joins 5W Public Relations' roster

NEW YORK: T-fal ActiFry, a manufacturer of non-stick cookware and small electrical appliances appointed 5W Public Relations to manage an integrated PR program.

NEW YORK: T-fal ActiFry, a manufacturer of non-stick cookware and small electrical appliances appointed 5W Public Relations to manage an integrated PR program.

Account work with the consumer brand will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, and special events.

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