A stranger in a familiar land: part three

My name is Steve Hardwick, and I'm a former ad man. With 25 years of perspective to bring from that world to this one, I find myself naturally drawing parallels and noting the differences.

My name is Steve Hardwick, and I'm a former ad man. With 25 years of perspective to bring from that world to this one, I find myself naturally drawing parallels and noting the differences. It really has been my pleasure to share with you my observations, and in my third and final post I'd like to focus on what I see is our shared responsibility.
 
Our expertise in managing reputation in highly complex environments has never been more crucial. Our hands-on experience with social media and the incredible role it plays in building dialogue-based relationships is desperately needed in every industry and geography.  Our ability to collaborate with our colleagues in advertising, direct marketing, sponsorships, and all other forms of communications has never been more important as our programs come to life across media forms and channels.  
 
It's also very encouraging to see the healthy flow of capital going to starts-up in social media, mobile platforms, and analytics. That says to me that we're thinking about the future again, pushing the envelope of innovation and seeking new ways to solve problems and create opportunities for our clients. Furthermore, as the lines keep blurring between mediums, and the relationship between corporate communications and marketing continues to evolve, new doors are opening for us. This is our time.
 
But, we're not the only ones pursuing the role of key strategic advisor to our clients. Spider-Man fans will recognize the often-quoted line, “with great power comes great responsibility.” It's not enough to be inspired and excited by what's happening around us, we have to drive it. We are at the center of so many powerful forces in the communications landscape, and we owe it to ourselves, our employees, and certainly our clients to push ourselves further to innovate the ways in which we think, create, measure, and collaborate.   
 
I can think of no more advantageous a position from which to create what's next for our clients, our industry, and our careers.  

Steve Hardwick is president of the eastern region for Fleishman-Hillard.

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