NEW YORK: JS2 Communications has won the Vitabath account, after a competitive review.
The firm is the AOR for Vitabath, the 50-year-old maker of skin cleansing and conditioning products, which is announcing a new line geared to a demographic younger than its core customers.
JS2 ‘s immediate focus is to promote the new products for those consumers, ages 25 to 39. The products are a body wash called Lime Citron Basil, sold exclusively at Costco, and a collection of other body washes of 16 different scents.
The launches will be supported with an integrated campaign that includes social media, events, cause marketing and in-store promotions, said Alissa Pinck, general manager and senior vice president at JS2 Communications.
Pinck declined to discuss financials, but said staff in the firm's New York and Los Angeles offices will work on the account.