NEW YORK: Atomic PR confirmed that it is no longer working as AOR for LivingSocial, the online daily deal site.
Julia Konstantinovsky, VP of Atomic PR, said LivingSocial CEO Tim O'Shaughnessy had “started taking on more management responsibilities, so he brought in a marketing team who called in a review.”LivingSocial has not returned repeated calls for comment. Last month, the Washington, DC-based site raised $2.89 million in equity, adding to the $183 million raised at the end of 2010 by investors Amazon and Lightspeed Venture Partners.
Atomic PR began working with LivingSocial in July 2008, about a year after the daily deal site was founded by Hungry Machine. The agency initially worked on the launch of its Facebook application Visual Bookshelf, and then supported the brand's rollout into the online daily deal space in 2009, installing itself as a key competitor to Groupon.