Child's Play will handle the brand's traditional media relations, social media, and mom-targeted grassroots programs in the US and Canada. MAM USA joins the agency's other clients such as Mega Brands, EMI Music, Cookie Jar Entertainment, and StorkBrokers.com.
"They will help us launch new products while also expanding awareness of existing lines and focusing on what differentiates MAM USA from other brands in this space," said Christine Poppy, VP of marketing for MAM USA. She declined to name the two other agencies involved in the RFP.
Stephanie Azzarone, president of Child's Play Communications said they are finalizing program timetables and drafting press materials for the six-figure account. MAM USA's products include teethers, bottles, pacifers, and oral care products.
"Child's Play Communications specializes exclusively in reaching moms, so MAM USA's baby products are a perfect fit for our expertise," Azzarone said. "We're excited about working with them because they are a well-known brand offering product that cleverly combines medical expertise, great design, and innovative technology all in one. We're looking forward to creating even greater visibility for the brand among moms across the country."