WALTHAM, MA: MyMediaInfo, an intelligence and analysis solution, has expanded its functionality for PR and marketing professionals, including the addition of Twitter handles and blogs.
More than 75,000 journalist Twitter handles and 50,000 blogs have been added to MyMediaInfo, which already includes connections to Facebook and LinkedIn resources.
"In today's PR world the lines are so blurred between traditional and social media that a publicist really has to understand not only what a journalist is writing about, but what you're also tweeting about, or you might have a blog, as well," said Eric Hill, president and co-founder of MyMediaInfo.
The database has also lifted its timeout function, he said, so that users can work for an unlimited amount of time in the system without having to log in again. In addition, the service has added new search features, and activity tracking tools, as well as the ability to download contact information into Outlook or other vCard-based contact management softwares.