BackBay opens London office

BOSTON: BackBay Communications, a Boston-based strategic marketing and PR firm focused on the financial and professional services sectors, has opened a London office.

BOSTON: BackBay Communications, a Boston-based strategic marketing and PR firm focused on the financial and professional services sectors, has opened a London office.

Toby Mitchenall will be the director of the UK office. Formerly, Mitechenall was the editor of Private Equity International, a publication that covers the global private-equity industry. While in that post, he also wrote profiles and commentary pieces, conducted interviews, and presented at industry conferences.

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