WASHINGTON: Tita Freeman is leaving the US Chamber of Commerce, where she is VP, communications and strategy. She will join the National Retail Federation (NRF) at the end of May, in the new role of SVP, communications and public affairs.
“There I'll have a chance to build and grow the public affairs practice and help reinforce the relevance of the retail industry – everyone from Macy's to Saks to small retailers and online merchants—in Washington,” Freeman told PRWeek in an e-mail. “It's an opportunity I couldn't pass up – an opportunity to increase the profile and effectiveness of the NRF.”
Under a new strategic plan, the NRF plans to make 10 to 12 new hires in its government relations and communications departments, said Ellen Davis, VP of NRF. Freeman is one of the first of those new hires, with other positions to be filled throughout the remainder of 2011, Davis said.
Freeman said the Chamber is looking to fill her position, which she vacates April 22.
Before joining the Chamber in early 2008, Freeman was with Google's Washington office where, as a consultant, she implemented the company's first strategic outreach plan for engaging with Washington trade associations and interest groups. Prior to that, she was director of communications for the Business Roundtable, an association of CEOs from leading US companies. In 2009, Freeman was included on PRWeek's "40 Under 40" list.