PURCHASE, NY: PepsiCo revamped various roles within the communications department. The moves reflect the need for greater streamlining, talent diversification, and internal communication for a company of its size and with its portfolio.
Dick Detwiler, formerly SVP of external media relations, has moved into the lead internal communications role, staying at the SVP level. It's an upgrade for the role, now encompassing additional in-house functions, which Bernadette Wade had previously handled at the VP level. She is no longer with the company, sources confirmed.
Peter Land, most recently SVP of communications for PepsiCo Beverage Americas (PBA), succeeds Detwiler as SVP of the media bureau. He now oversees corporate and financial media relations, as well as digital, social, and emerging media. Bonin Bough, global director of digital and social media at PepsiCo, will now report to Land.
Land and Detwiler both report to SVP and CCO Julie Hamp.
With Land's move, Joe Jacuzzi, VP of brand communications, will expand his leadership role within the PBA communications teams. Dave DeCecco, most recently director of the media bureau, will also join Jacuzzi in the department. He has been promoted to VP of communications for Pepsi Beverages Company (PBC).
PRWeek has also learned that Mark Dollins, formerly an SVP for PBC, is no longer at the company. He had also served as SVP of public affairs and global internal communications for PepsiCo Americas Foods.
Jeff Dahncke, who served as director of PR for the Pepsi Bottling Group, which PepsiCo acquired in 2010, will replace DeCecco as director of the media bureau. He reports to Land.
Among those reporting to Jacuzzi is Michael Torres, who recently joined the PepsiCo communications team as senior director of communications for Tropicana, based in Chicago. Prior to joining PepsiCo, he held a variety of communications positions at Anheuser-Busch (AB), most recently as director of global external communications for AB InBev.
The company explained that this is a typical reorganization, and that it's indicative of a continued focus on streamlining and diversifying talent as the company aims for global and internal consistency across brands and departments. In a PRWeek cover story on Hamp, the CCO discussed an approach to amend or develop new global tasks and roles, citing the shift of Charles Nicholas from his role as US VP of communications for Frito-Lay to VP of communications for PepsiCo Europe.
In addition to the acquisition of the bottling organization, the company recently completed the acquisition of Russia dairy and beverages company Wimm-Bill-Dann. Within the past year, the company also hired Tim Cost as EVP of global corporate affairs and Nancy Lintner as SVP of global strategic communications.