Unisys taps Lewis PR as AOR

BLUE BELL, PA: Unisys, an IT products and service provider, has hired Lewis PR as its AOR for both corporate and federal government relations, following a two-pronged review that began in February.

BLUE BELL, PA:  Unisys, an IT products and service provider, has hired Lewis PR as its AOR for both corporate and federal government relations, following a two-pronged review that began in February.

Weber Shandwick was the incumbent on the corporate and PR side. O'Keeffe and Company was AOR for Unisys' government business. Neither Weber nor O'Keeffe could be reached for comment.

Lewis PR won both accounts in separate pitches handled by Unisys' procurement department, said Morgan McLintic, EVP of the agency. He told PRWeek the agency will help reposition the company by focusing on its consultancy service, which helps commercial organizations and government agencies address IT challenges.

“The hardware element of what they do—the mainframe applications—is still there, but they are now doing a lot more consulting. They can integrate different systems, some of which may be their own technology and some whatever the client may need,” he said. “The company has done a lot of work in reengineering the business, and now the communications needs to show that.”

Lewis PR started working on the accounts in March. The agency is using both traditional and new media channels to reach stakeholders.

McLintic said Lewis PR also aims to position the company as a thought leader. “They do a lot of big pieces of research into security and commercialization of IT, which we'll be supporting,” he said. “They know the big trends, and we need to let that shine out.”

The budget of the accounts was not disclosed.

Jim Kerr, VP of global PR and regional communications at Unisys, was not available for comment.

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