LOS ANGELES: The homeopathic medicine company Hyland's has hired two agencies—Darby Communications and Fresh Ideas Group—after a competitive review. The RFP began mid-February.
According to Mary Borneman, Hyland's media relations and communications manager, Darby, based in Asheville, NC, will handle Hyland's Bioplasma Sport, a homeopathic sports recovery product. Borneman declined to specify the company's projects for Fresh Ideas, based in Boulder, CO.
Borneman wouldn't disclose the financial details of the account and noted that, although the agencies have been selected, they have not yet signed contracts.
Hyland's does not have an agency of record; it typically handles PR in-house, said Borneman.