Burson-Marsteller hires Bassik as digital practice chair and MD

NEW YORK: Burson-Marsteller hired Michael Bassik as MD and digital practice chair for the US.

NEW YORK: Burson-Marsteller hired Michael Bassik as MD and digital practice chair for the US. In the role, he will lead a team to advise clients across the firm's practices on digital and social media strategy. He will be based in New York and report to US CEO Pat Ford.

Most recently, Bassik was SVP at Global Strategy Group. He has also served in various digital roles, such as chief digital officer for radio network Air America Media.

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