Physicians organization taps CooperKatz

NEW YORK: The Physicians Foundation, a nonprofit organization that supports practicing physicians, has chosen CooperKatz as its national AOR, after a competitive review.

NEW YORK: The Physicians Foundation, a nonprofit organization that supports practicing physicians, has chosen CooperKatz as its national AOR, after a competitive review.

CooperKatz will serve as the foundation's virtual communications department and provide assistance with a gamut of PR initiatives.

“We'll be involved in anything that touches communications,” said Andy Cooper, co-founder of CooperKatz. “From white papers, to research, to the grants they award. And we'll be redesigning their website.”

Cooper added that the agency's experience in healthcare provider and non-profit foundations PR helped them secure the win, after responding to an RFP and competing with other agencies including the foundation's incumbent, Global Strategy Group (GSG). GSG declined to comment about losing the account. The Physicians Foundation's Executive Director Tim Norbeck could not be immediately reached for comment.

Cooper would not disclose the budget, but added that work began immediately.

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