WPP's PR business reports slight Q1 increase

NEW YORK: WPP Group reported Q1 revenues up 5.6% for its PR and public affairs businesses, excluding the impact of acquisitions and currency fluctuations.

NEW YORK: WPP Group reported Q1 revenues up 5.6% for its PR and public affairs businesses, excluding the impact of acquisitions and currency fluctuations.

The PR and public affairs sector, which made up 9% of WPP's total revenues, showed the least growth compared to WPP's advertising and media investment management unit (12.9%), as well as its branding and identity, and healthcare and special communications units (7.9%). However, the sector did perform better than the consumer insight unit (3.4%).

WPP's PR firms include Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton, and Ogilvy PR.

Company-wide, WPP Group posted revenues of 7% at $3.6 billion. In particular, the BRICs saw the most growth, followed by the US and Germany, then the UK, France, Italy, Spain, and Japan. Organic growth for Q1 was at 6.7%

In January, WPP acquired Blue State Digital, a digital agency with offices in the US and London.

*All figures were converted from the British pound to the US dollar using the XE currency converter.

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