PR could use and is prepared to welcome a few good men

More and more, I find that great men, good men, mediocre men - any men, of any age - aspiring to be in PR are hard to find.

More and more, I find that great men, good men, mediocre men – any men, of any age – aspiring to be in PR are hard to find. They don't seem to be walking through our doors, popping in over Skype or email, or turning up at career fairs.
I have spent almost 25 years in an agency world where gender still defines and limits, but have happily watched my own agency emerge in an increasingly female industry – then maddeningly forgotten that best-in-class performance means two must tango.
When wondering aloud about enacting a gender reboot, I hoped to discover more men have recently joined PR's ranks, often to fulfill roles in an expanding digital space. PR is a great place now for men seeking workplace opportunities. In fact, the industry has an expected growth rate of 24% through 2018, according to the Bureau of Labor Statistics. With social and technical exploding and redefining how we do our jobs, men can stake a huge claim in telling stories, as men still outnumber women in tech. Interestingly, women computer programmers make 93% of what men in the same role make, finds a 2010 study by the Institute for Women's Policy Research.
Men still occupy many of the top spots in the biggest agencies. And data from PRSA's 2010 Work, Life & Gender survey shows that female practitioners' incomes continue to be way lower than those of their male colleagues. The data indicates that the average annual income for men in PR was about $120,000, for women it was about $72,000. It's not just PRSA reporting this disparity – the White House released a report in March revealing that women still earn only about 75% of what men do. Yikes.
I can't help but notice that even though men might be making more, there's still a big lack of testosterone in PR offices from Manhattan to Madrid. I hope that as women continue to fight for equal pay, men will also contribute to our success as an industry.
We certainly don't want to compromise any of the freedom women have worked to get in PR, but we also want to strive for gender parity so we're all elevating ourselves and our trade to its most influential place in the new world order. If only had a section for women seeking men in the workplace.
Marian Salzman, CEO, PR operations, North America at Euro RSCG Worldwide PR, was named PRWeek's 2011 PR Professional of the Year.

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