Principals: Michael Nyman (r), chairman and CEO; Cindi Berger, co-chairman and CEO; Chris Robichaud, CEO and president
Ownership: Interpublic Group
Offices: New York and Los Angeles
Headcount was 160 in 2010, with a 32% turnover that chairman and CEO Michael Nyman in part attributes to a small group of publicists and staff leaving during BNC's merger with sister agency PMK in January 2010. Doug Piwinski, EVP of media relations, left to go in-house at Toms Shoes.
Consumer brands and entertainment are the two major practice groups. Within entertainment are talent, music, film, TV, and events. Consumer includes product integration, event marketing, entertainment alignment, and sponsorships and promotions.
Last year, 80% of growth was organic, but new business picked up as the year went on, says Nyman. The majority of wins were entertainment accounts, but new business on the consumer brand side generated more revenue, he adds. Major wins include Jenny Craig and significant projects for Activision.
The Interpublic Group-owned agency does not reveal financials, but billings are understood to be in the region of $50 million.
"2010 was the year of coming together," notes Nyman, adding that today the joint firm is a bigger entity in terms of revenue than the two individual shops in 2009.
Throughout 2010, the firm focused on organizing structure and staff communications. In April, it held a two-day conference for senior managers to discuss the changing entertainment and pop culture scenes. It also brought in experts in music and film.
"Things weren't great in 2009," he admits. "We have a new platform to promote a company vision to take advantage of the business' transformation in 2010."