Padilla Speer Beardsley: Agency Business Report 2011

Headcount is 110, up from 98 in 2009. Greg Smith, SVP of agribusiness and environmental services,

Principal: Lynn Casey, CEO and chairwoman
Ownership: Independent
Offices: Minneapolis and New York

Headcount is 110, up from 98 in 2009. Greg Smith, SVP of agribusiness and environmental services, left to pursue work in the nonprofit sector. He was succeeded by Dean Huff, who was previously at ad agency Colle & McVoy.
Practice areas
They include agribusiness (20%), consumer products (10%), healthcare (8%), manufacturing/tech (27%), corporate IR (13%), crisis/ critical issues (3%), creative (8%), research (4%), and other b-to-b marketing (7%).
Big 2010 wins included two b-to-b divisions for Tyco and key tasks from BASF corporate communications and BASF Pest Control. The firm's consumer practice also did well. It landed major work from UnitedHealthcare, to provide marcomms for the insurer's city/state initiatives, and Imation, a consumer electronics company that owns brands including Memorex and TDK.
Financial performance
Global revenue for 2010 was $17.1 million, up 12% from the prior year. New business accounted for about 20% of growth.
CEO Lynn Casey says the firm held steady in 2010, with moderate growth across the board and a 7% uptick for the manufacturing/tech division. Padilla has also taken pains to grow its creative department.
"We're known for extending client relationships and that's why we've really worked hard to provide services," Casey adds. "We are building up the creative group – now up to 15 people – so we can fulfill social media plans, but also provide marketing communications and ad campaigns."

The firm also achieves reach via World-com Public Relations Group, which serves several clients across multiple regions.

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