Team size 45
What's new: Senior staff changes recently took place at Nissan Americas to emphasize consistency of communications, including social media, over the entire region
Prior to the beginning of the year, David Reuter was promoted to VP of corporate communications at Nissan Americas. Meanwhile, the company made additional staff shuffles this past March to align with its new focus. Reuter had previously served as senior director of corporate communications at the automaker.
"If you look at how Nissan is growing in the Americas, we have had substantial market share and sales growth over the past few years and since Carlos Tavares [chairman of Nissan Americas] arrived," says Reuter. "We have really started running the business as more of a business unit for the entire region than just as Nissan in the US."
Reuter is responsible for communications, along with his four directors, from as far north as Canada down to Argentina, and everywhere in between. One of his directors, Erich Marx, has taken on a new role devoted to social media, previously a part-time responsibility.
Reuter has plans to develop consistent measuring tools for the Americas to more effectively track impact of the brand and monitor key performance indicators.