ASHBURN, VA: On the heels of the 2010 US Census, Hispanic research and sampling firm Offerwise has grown its QueOpinas.com service to more than 1,500 panelists per day.
QueOpinas.com collects a variety of buying habits from Hispanics of all three acculturation levels; Spanish dominant (un-acculturated), bi-cultural, and acculturated. The service provides data on education level, media habits, regular grocery purchases, automobile type, household demographics, and more.
"A common mistake that researchers, marketing professionals, and executives make is to 'jam' the behavioral understandings of the general population into the Hispanic demographic," said Andrew Lissak, president of Offerwise. "Hispanics' behaviors as consumers and U.S. residents vary greatly from the rest of the population due to the influences of their culture, upbringing, and values, therefore, research that targets this group must be customized in order to effectively communicate with and understand what motivates them."
Data is released to clients on a per study basis with collection of data completed through online surveys, said Lissak.