“A lot of people think, 'this couldn't happen to me, or anyone I know.' But that's not true: Our Glamour survey found that nearly 60% of young women experience relationship abuse. That's why it's good to get women sharing their stories and get the help they need,” said Wendy Naugle, an executive editor at the magazine.
The campaign began on May 3, the one-year anniversary of the death of Yeardley Love, a University of Virginia student and lacrosse player, who was killed by an ex-boyfriend, also a lacrosse player.
Some highlights are an interview with Vice President Joe Biden and his wife, Jill, in the June issue of Glamour and the participation of such celebrities as actresses Emma Stone and Ashley Greene and musician Esperanza Spalding. As a senator, Biden drafted the Violence Against Women Act of 1994.
A key push of the campaign is to raise funds to staff the National Domestic Violence Hotline through October. Last year, the hotline received more than 280,000 calls, but over 80,000 went unanswered, due to budget constraints.
As part of that drive to generate staffing money, the Avon Foundation has pledged up to $200,000 in matching funds. Also, consumers can make donations of $10 by texting TELLNOW to 85944; the funds will be collected by the user's cell phone company.
Glamour editors are also encouraging readers change their Facebook status to “Relationship violence kills 4 women a DAY in the U.S. If you or someone you know is being abused, Tell Somebody."
All PR for the campaign is being handled in-house.