NEW YORK: Deussen Global communications renewed its PR and marketing relationships with Camus Cognac, and Laurent-Perrier Champagne.
Deussen will continue to lead strategic marketing and PR campaigns for both brands in the US. Work will include media outreach, events marketing, social media initiatives, trade educations, and consumer sampling.
The agency has worked with Laurent-Perrier for seven years, while its relationship with Camus had been on a project basis since July 2010. Last month, Camus was put on retainer.