NEW YORK: WPP Digital made a strategic investment of $5 million for a minority stake in nPario, a provider of technology solutions and applications for marketers, and advertisers.
Meanwhile, WPP as a whole has aligned with nPario to integrate online and offline data from WPP companies into the nPario platform to develop solutions, and gain quicker audience insights. WPP Digital will also assume seats on its board as part of the investment deal.
“Marketers and advertisers are desperate to capture the value of big data and extract immediate consumer insights that are detailed, actionable, and monetizable,” said Bassel Ojjeh, president and CEO of nPario. “By working together with WPP, we will be able to accelerate the development of innovative solutions that allow marketers to turn big data into marketing revenue."
WPP was not immediately available for comment.
Holding companies are in acquisition mode this spring, as Paris-based Publicis Groupe also announced today it was acquiring Rosetta Marketing Group, a digital marketing agency in North America.
Rosetta will operate as a standalone brand under the holding company, and will be lead by Chris Kuenne, founder and CEO of Rosetta, according to a press release. Publicis could not be reached for comment. Kuenne will report to Jean-Yves Naouri, COO of Publicis. Rosetta is headquartered in Princeton, NJ. Its clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Hewlett-Packard, Johnson & Johnson, Marriott, and Research In Motion.
"Our primary motivation was to bring the Rosetta value proposition to clients around the world, and Publicis was clearly the best partner to join forces with to achieve this goal," said Rosetta's Kuenne. "Together we can continue to scale our business in terms of capabilities and geography.”
Rosetta joins the holding company's other digital businesses, including Digitas, Razorfish, and Publicis Modern. The addition of Rosetta, according to Publicis, will account for more than 30% of digital activity in the holding company's annual revenue.
Last week, Publicis Groupe acquired China-based Dreams Communications.
In other news, inVentiv Health announced plans to purchase PharmaNet, a drug development service.