NEW YORK: Zing USA has appointed Robert McEwen as president and CEO, overseeing the agency's offices in New York and Los Angeles.
“The creativity of the agency really impressed me – it's fast, it's edgy, and it helps keep me young,” McEwen said. “The one thing that stood out to me was its zest and the opportunity to engage in something new and completely different at this stage in my career.”
McEwen will be responsible for maintaining service to the seven-year-old agency's lifestyle, beauty, fashion, and cosmetics clients, as well as expanding its business into other sectors. He plans to grow the US staff, which currently consists of six employees in the New York office and six in Los Angeles. McEwen reports to Preya McMahon, MD of the agency's parent company Zing Australia.
Prior to joining Zing, McEwen was an independent communications consultant and worked with such brands as Kellogg's, Microsoft, General Motors and United Airlines. Previously, he was Midwest president and CEO of Burson-Marsteller, served as EVP and senior partner with Fleishman-Hillard, and managed Weber Shandwick's Detroit office.
“Bob was exactly what I was looking for – the mix of big agency experience with the right values and approach,” McMahon said.
McEwen replaces Kirsten Leigh Pratt, who left Zing after five years as president to become EVP of LA-based hotel company the Pali Group, McMahon said.