WASHINGTON: Founding president Steve Lombardo has returned from a spell running his own consulting group to become global CEO of Edelman-owned StrategyOne.
Lombardo first led the firm from 1999-2003 and was most recently president of Lombardo Consulting Group, which has been acquired by StrategyOne and has clients including Pfizer, Kayak.com, and the US Chamber of Commerce. He will be based in Washington, DC and report to the agency's chair, Neal Flieger.
Lombardo has more than 20 years' public opinion and market research experience. He began working in politics as a pollster in the 1990s on the campaigns of Sen. Kit Bond and Gov. John Ashcroft (R-MO), Judd Gregg (R-NH), Gov. Pete Wilson (R-CA) and the Bush re-election campaign in 1992. He was a research consultant to the Romney for President Campaign in 2008. While at StrategyOne first time around, Lombardo launched Edelman's Trust Barometer.
Matt Norquist has also joined StrategyOne, from Gallup Consulting, as EVP leading the agency's New York office. He opened and managed Gallup's offices in Jeddah, Saudi Arabia, and Dubai and managed Gallup Tokyo. He was also global director for Gallup University, building its executive MBA programs. He will report to Robert Moran, US regional president of StrategyOne.
Lombardo and Norquist will start at the firm on May 31.
StrategyOne is a global research and measurement specialist with 80 employees across 9 offices in Washington DC, New York, London, Paris, Brussels, Chicago, Silicon Valley, Abu Dhabi, and Atlanta. Its clients include AstraZeneca, eBay, GE, Pepsico, Starbucks, and Unilever.
Separately, Edelman has appointed Charles Lankester as global chair, crisis practice and regional managing director of Asia's Pacific corporate practice. Sung Bin (SB) Chang will replace Lankester as GM of Edelman's Seoul office.