WASHINGTON: The US Chamber of Commerce has chosen Edelman to gauge public perception of the business federation and its affiliate brands, after a three-month review.
The RFP was issued to help set strategy in advance of the organization's centennial next April.
JP Fielder, the Chamber's senior director of communications, wrote in an email that Edelman's work is being undertaken “to better understand the awareness and perception of the organization,” but declined to give further details. Edelman could not immediately be reached for comment.
In March, PRWeek reported that the business group had sent the low six figure RFP to five agencies. At the time, then-VP of communications Tita Freeman said the group "would like to evaluate current perception of its brand and our affiliate brands to better understand the awareness and perception of the organization among our members, key stakeholders, and the general public."
Freeman has since left the Chamber to become SVP of communications and public affairs at the National Retail Federation.
The Chamber represents more than three million businesses and is organized into a number of divisions that advocate for a wide range of business issues, including international and legal policy.