LONDON: Next Fifteen recently won the Nokia review to handle PR in the US, UK, and for its global headquarters in Finland, after breaking from the way it typically pitches business, according to Tim Dyson, the company's CEO. Next Fifteen will be servicing the account with three of its agencies, rather than just one.
Text 100, Bite Communications, and 463 Communications will work collaboratively on the account, previously handled by multiple agencies. Ketchum managed PR in the US, while Good Relations handled the UK and Golin Harris serviced the company's headquarters.
Under the new contract, crisis communications for Nokia will be handled by 463 Communications, but otherwise, the entire account will be serviced by a mix of professionals from each agency, rather than having each agency focus its effort on separate areas of the business.
“We thought it would be a great fit going forward with what we are trying to accomplish with our strategy,” said Laurie Armstrong, director of communications for North America at Nokia.
Nokia sought out an integrated agency that could service the company on the traditional, social, and digital fronts, help it deliver on its corporate strategy, and also serve as a strategic partner for planning and strategy. After a multi-round review process, Nokia selected Next Fifteen.
“We really had to try and create sort of a dream team solution for them,” said Dyson. “We couldn't take just a traditional approach.” Dyson added that the pitch was developed in response to Nokia's desire for a progressive approach to communications and PR.
“This really did call for us to put together an integrated solution rather than just a one agency solution,” Dyson said.
Both Nokia and Next Fifteen declined to disclose the budget on the account