NEW YORK: Sports shoe retailer Foot Locker launched a wiki called sneakerpedia.com and other social media to showcase sneaker collectors, owners, and influencers of the genre's ever-evolving design.
Users have already uploaded pictures of thousands of pairs of shoes since the wiki launched on Tuesday. Other elements of the sneakerpedia.com campaign are a Facebook page, Twitter feed, and an in-house blogger, all produced internally at Foot Locker.
“It's a wiki, by the people, for the people - it's user-generated,” said Lori Anne Kober, VP of public relations at the retailer, who noted visitors can't buy or sell shoes. “There's no direct commercial element: it's part of a social platform, bringing this community together.”
Foot Locker operates more than 3,400 stores in 22 countries in North America, Europe, Australia and New Zealand. Its divisions include Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports, and CCS stores, as well as direct-to-customer channel Footlocker.com/Eastbay/CCS.