Myriad cases of best PR practice outshine one troubling incident

The PR industry was brought into disrepute last month with Burson-Marsteller's botched attempts on behalf of Facebook.

The PR industry was brought into disrepute last month when Burson-Marsteller's botched attempts on behalf of Facebook to stoke negative publicity about the privacy aspects of one of Google's products blew up in the agency's face and caught the attention of the national media.

It was another reminder that some people are only too happy to jump on the anti-PR bandwagon given half a chance. As always, it is incumbent upon everyone in our industry to adhere to the highest-possible ethical and practical standards at all times.

This month's issue highlights lots of such best practice and analyzes the day's big issues, from labeling and communications around the nutritional value of foods, to the implications of another dot-com-style bubble and debates around radical innovation in the tech sector, to the companies that have really grasped the nettle in making targeting multicultural audiences an integral part of their communications - not just an add-on.

Our cover star and Newsmaker, Johnson & Johnson's communications head Ray Jordan, talks candidly about the challenges of communicating across 250 companies in 57 countries amid a spate of recalls. He brings his business and operations background to the communications table and stays calm and open-minded no matter what the crisis. In turn, this inspires his teams to pull together and work through tough situations.

Add a dose of sex, nuclear power, CCOs storming the C-suite, tweeting guidelines, Gawker Media's Nick Denton, and much more, and you have a perfect antidote to those who seek to demonize the PR profession.

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