Rose Communications tapped as AOR on two accounts

HOBOKEN, NJ: Rose Communications was selected as AOR for Playworld Systems, and Apex Tool Group.

HOBOKEN, NJ: Rose Communications was selected as AOR for Playworld Systems, and Apex Tool Group.

Rose will be handling media relations, editorial services, social media strategy, and trade show support for Playworld Systems, a manufacturer of imaginative play and fitness equipment.

Meanwhile, the Apex Tool Group account will include media relations, social media strategy, and special projects counsel, as well as management of a joint venture between Danaher Corporation and Cooper Industries, which combined Danaher Tool Group with Cooper Tools to form Apex Tool Group. Apex is a worldwide producer of industrial hand and power tool brands, such as Allen, Armstrong, Campbell, Cleco, and GearWrench.

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