Chan plans to work with clients of various sizes and stages, and will not hire any full-time employees. The agency is currently working with Basis, a health and wellness start-up, on messaging, brand positioning, and pre-launch media and social media activities. Global technology PR firm Axicom is another client.
One reason Chan launched Bird under a virtual model rather than as a more traditional agency is accessing talent. Hiring in the Bay Area has always proven to be challenging with many people looking for flexibility and to focus on the things they love, but Chan said that tapping into consultants under the virtual model allows her to access phenomenal talent. Additionally, the model allows her to be free from worrying about fixed overheads each month.
Chan said that as PR agencies are now increasingly being called upon to both create and pitch content, her focus with Bird is to help companies hone in on identifying and uncovering story ideas that generate targeted business outcomes.
“What I'm striving for here is really injecting creativity and thoughtfulness into the way communications programs are devised,” Chan said.
Prior to launching Bird, Chan founded and ran the San Francisco office of Red Consultancy, before it was folded into H30 when Huntsworth acquired Atomic PR earlier this year. Atomic now handles the McAfee account, which Red serviced for a number of years. Chan has also worked as SVP and partner at Fleishman-Hillard in San Francisco, and as MD at Spark PR.