Grey hires Strauss as CEO of Alliance

NEW YORK: Alliance, Grey Group's lifestyle and entertainment marketing agency, hired Claudia Strauss as CEO.

NEW YORK: Alliance, Grey Group's lifestyle and entertainment marketing agency, hired Claudia Strauss as CEO.

In this newly developed position, Strauss will oversee Alliance and work closely with president Amy Tunick to grow the agency's capabilities in numerous areas including branded content, social, experiential, and promotional marketing.

Prior to joining Alliance, Strauss was founder and president of LIME, the PR and promotions group at Kirshenbaum Bond Senecal and Partners, where she developed a number of multi-platform integrated campaigns for brands including Delta Airlines, HBO, and Lucky Brand Jeans.

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