CAMBRIDGE, MA: The Institute for Healthcare Improvement hired Gail Ockerbloom Freeman as VP of marketing and communications.
Freeman will develop and drive key strategic initiatives in collaboration with the institute's marketing, PR, publications, knowledge management, and IHI.org teams. She assumes the new role on June 13.
Freeman worked for 10 years at RSA, the security division of EMC, a provider of security solutions and services. She most recently served as senior director of corporate marketing for the firm. Freeman has also worked in related roles at Wellspace, Inc. and Microsoft Corporation.