Entertainment agencies partner for bi-coastal coverage

NEW YORK: Entertainment firms Sayles & Winnikoff Communications and Maggie Begley Communications have teamed up for an exclusive strategic alliance to serve both U.S. coasts.

NEW YORK: Entertainment firms Sayles & Winnikoff Communications and Maggie Begley Communications have teamed up for an exclusive strategic alliance to serve both U.S. coasts.

The partnership sees Sayles & Winnikoff, which has offices in New York City and New Jersey, collaborating with Los Angeles-based Maggie Begley on projects, resources, and new business endeavors, said Alan Winnikoff, co-principal of Sayles & Winnikoff.

"It came about from a practical sense because we had clients who needed help on the other coast, and since we knew each other anyway it was a logical thing to reach out," he added. "Once we started working together, we just realized how much we were in sync in every way, both philosophically in terms of style, and being results driven."

Current accounts handled under the alliance include Skechers Entertainment, which began last year to support its first kids' animated series launch for "Zevo-3." Other clients include the 3D Entertainment Summit and Mobile Entertainment Summit.

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