GOSO opens social media product offering to all

WASHINGTON: GOSO, a social media and brand reputation company for the automotive sector, is making its product offerings available to all industries.

WASHINGTON: GOSO, a social media and brand reputation company for the automotive sector, is making its product offerings available to all industries.

 

The privately owned firm, which recently began piloting its social media applications in the auto industry, hopes that allowing any business to access its full suite of apps will strengthen firms' social media bonds with their customers, particularly through Facebook.

 

GOSO expects that open access to their tools will “empower small and large businesses alike to make their Facebook pages stand out,” Liz Presson, brand evangelist for GOSO, said. “It's going to disrupt Facebook pages a little by returning some uniqueness to them.”

 

Since introducing the apps last month, GOSO has already had thousands of businesses participate, including brands such as Ford, Harley Davidson, Bacardi, and Lancome.

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