Google closing in on Admeld deal, insiders say

MOUNTAIN VIEW, CA: Insiders speculate that Google put forth a $400 million bid to acquire Admeld in a deal that is likely to close in the near future.

MOUNTAIN VIEW, CA: Insiders speculate that Google put forth a $400 million bid to acquire Admeld in a deal that is likely to be finalized in the near future.

The purchase of New York-based Admeld, developer of a real-time bidding ad optimization platform for publishers that helps them get the best price possible for their ad-buys, will provide Google with the potential to expand upon its existing online advertising capabilities through AdMeld's technology and customer base.

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