DALLAS: Carla Rosenberg has joined Zelo Public Relations as SVP of pro-sports and the entertainment division.
Rosenberg's duties at Zelo will include client acquisitions, public relations, and branding strategies for pro-athlete and high-profile individual clients. She will also handle media and press management for pro-sports events and overall division strategy enhancement.
“She comes from a pro-sports background. Since we manage the PR and reputations of pro-athletes and their foundations, Carla's experience with the Dallas Stars and the Texas Rangers is a perfect fit for us in her new role," Lars Rosene, managing partner and CEO of Zelo, said.
Rosenberg's work for the president of the Rangers baseball team and various responsibilities for the Stars hockey team were a real selling point, added Rosene. Among her duties, when the Hicks Sports Group owned both teams, were to handle PR for athletes' charitable organizations.
Rosenberg previously served as the sports marketing director for SCA promotions, where she strategized for the company's sports sales and marketing efforts.