Toronto 2015 hires SapientNitro for social marketing

TORONTO: The Toronto 2015 Pan/Parapan American Games (TO2015) hired SapientNitro as its social marketing AOR.

TORONTO: The Toronto 2015 Pan/Parapan American Games (TO2015) hired SapientNitro as its social marketing AOR. The agency will develop and employ a multi-phase strategy, creating a number of online and offline social experiences over several years to build a community of advocates in the lead up to TO2015.

SapientNitro will focus on tapping into the community, diversity, and legacy of the games as it works to bolster the network of athletes and fans across the Americas.

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