SALT LAKE CITY: Mosart MediaLab, developer of automation software for live news, sports, weather and broadcasting applications, hired Wall Street Communications as worldwide AOR.
The agency will develop and maintain Mosart MediaLab's profile through trade press-targeted media relations in an effort to extend the company's brand recognition and market reach, and to increase sales. The agency will also capitalize on the MediaLab's growth opportunities in the US by helping it establish a larger market presence here, says Bob Decker, EVP of Wall Street Communications.
The contract evolved from previous project-based work and will extend through the end of 2011. Wall Street Communications declined to disclose the budget for the account.